Jennifer L. Garrett, Ph.D. ( bio)
Director, Nutrition Marketing for Kellogg’s.
She coordinates consumer and nutritional trends,
nutritional claims, scientific reviews, and marketing guidelines to identify nutritional
opportunities for the brands and pipeline. Garrett has over 10 years of agri-food
industry experience. Before joining Kellogg’s in January 2007 she was with Monsanto
Company as industry affairs director, public affairs director and technical services director.
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Kellogg Executive Stresses Responsibility
Responsibility and accountability are key issues that lead to business successes, says Jennifer Garrett, Kellogg’s nutrition marketing director. She made those comments and offered more insights to producers, packers, government officials and others attending the first Responsible Pork Symposium last month in Indianapolis.
"Kellogg does everything it can to maintain a responsible image," Garrett told the pork-chain leaders.
In her keynote address, she emphasized the importance of changing consumer trends and demands, and how the pace of change is much faster today. "We need to be responsible to not just our customers, but to everyone," she said. "If you take into account other peoples' point of view when discussing responsibility, it opens up the dialog and pushes you toward results."
In conclusion she told attendees: "I encourage you to stay grounded in science and be able to interpret that science so the consumer can relate to the benefit."
About 150 pork-chain participants attended the Responsible Pork Symposium, sponsored by Pork Magazine, Center for Food Integrity, Purdue University and Michigan State University.
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