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Home | 2008 Symposium | Consumers

Consumers




Moderator
Dallas Hockman (bio)
  • Vice President, Industry Relations, NPPC

One Size Does Not Fit All

Three consumers and two chefs discussed what influences their meat-purchasing decisions, what issues most concern them, what they like and don't like about today's pork cuts. The take-home conclusion is that one size does not fit all as consumers vary widely in their priorities, perspectives and expectations from their food choices.

Local suppliers, fresh markets and ingredients are priorities across the board. Preparation ease, cost and value also are deciding factors when it comes to purchases. Knowledgeable suppliers, butchers or meat-case personnel are looked upon to provide information. Issues like animal care, what animals are feed and how they are raised are gaining attention with both the consumers and chefs.

Pork averaged a grade of B from the panelists. The chefs emphasized that they'd like to see more fat and marbling. The home cooks want more cooking guidance and ideas. While pork is significantly different today than it was 20 years ago, so are consumers. The question is, what will tomorrow look like?




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