There Has to be Balance.

That was one take-away point from most of the participants on the animal well-being panel. "Consumers are increasingly concerned about animal care. They want to trust that producers are doing the right things, but they want to see that trust validated," said Stan Curtis, University of Illinois. "We need total transparency, and we're a long way from it. Until we do that, there will be questions."

Steve Kopperud, Policy Directions, challenged the industry to start promoting the producer; to put as much effort and priority into that as it has promoting the product. "Responsible pork is science based; is tempered by experience; and embraces prudent, professional use of technology," he said.

Representing the Humane Society of the United States, Paul Shaprio, agreed that science is important, but reminded the industry that "no one has a monopoly on science." In other words, HSUS has scientists who agree with its positions as well. "I don't want to give a long list of prescriptions," said Shaprio. Still, eliminating gestation-sow crates was front and center in his message.

From the packer perspective, Kelly Pfalzgraf, Tyson Foods, reiterated that packers only own the animals for a short time, but during that time, the hogs are handled the most ever. "We have to have in place and follow specific procedures, and it is our responsibility to ensure that the animals are handled appropriately."

Veterinarian Larry Rueff discussed production and management practices over the years that have lead to improved animal care and well-being. He cited timely euthanasia is one area that is a challenge but needs improvement. "We do need to be open to suggestions and new methods," he said. "It's a continuum, we continue to make improvements."